Three ChannelsShop while watchingAutomatic CommissionsConnected Analytics
01
Broadcast Modes
Live · Recorded · Scheduled · Co-hosted
Switch between live broadcasts, recordings and scheduled premieres. Access the platform through H5 pages, WeChat mini programs and mobile apps with one account and synchronized data.
Scan to go live from your phoneStream from different venues and networks
Manage members, products, coupons, flash sales and orders from the host interface
Live comments, private replies, likes and co-host interaction
Cloud Recording & Replay720P/1080P recording with phone verification, authorized, password-protected or paid viewing
H5, Mini Program & App
02
Livestream Store
Watch, Shop and Checkout
A built-in livestream store supports shopping, bulk fulfillment and refunds. Viewers place orders without leaving the broadcast, while hosts see sales notifications, inventory and popular products.
WeChat Pay and major third-party payment providersIn-platform checkout
External links from the livestreamConnect H5 stores, mini programs, Pinduoduo, Taobao and JD
Share via mini-program links, posters or WeChat cards
Filter orders and import tracking numbers in bulk from ExcelProcess shipping information for 500 orders in 10 minutes
Connect your sales channels from the livestream
03
Paid Content
Courses · Paid Access · Affiliate Sales
Tools for education, training and consulting: sell courses, promote through affiliates and offer paid broadcasts to reuse your content assets.
Multiple Course FormatsText, audio, video and course series
Course Sales Across ChannelsLink courses to short videos and livestreams
Group buying, coupons and limited-time offers support course sales
Recorded courses offer playback controls, activity checks, quizzes and progress reports
Course catalog, playback controls and learning progress
04
Interactive Marketing
Rewards · Prize Draws · Gifts
Digital rewards, prize draws and gifts help create an engaging livestream experience and encourage viewers to participate.
Digital Rewards & Lucky BagsConfigure amounts, timers and related products; viewers can participate through comments
Prize WheelConfigure prizes on desktop; winning products generate orders, while coupons, points and credit are assigned automatically
Gifts & TipsReal-time rewards with interactive effects in the livestream
Scheduled CommentsSend comments at preset times; distinguish scheduled and viewer comments on the dashboard
Mobile lucky bag interaction
05
Community Stores
Five Redemption Codes · Online to Offline
Store livestreaming connects product sales, replays, vouchers, in-store redemption, rewards and affiliates. Members can apply to open stores from their phones, with orders attributed automatically.
Store AdministrationStaff, order redemption, redemption reports and dedicated QR codes
Three Redemption MethodsQR scan, multiple-item redemption or remote admin redemption
Store vouchersClaim during the livestream and redeem in store
Five-Code SystemRedemption, reward, viewing-time, pickup and points codes
Quick scanning with partial redemption
06
Affiliate Marketing
Agents · Referrals · Commissions
Build regional agency and individual affiliate networks. Calculate commissions using differential or fixed percentages to automate referrals and repeat sales.
Two-Tier AffiliatesAutomatically link direct and indirect referrals and calculate commissions
Invitation LeaderboardPhysical gifts, cash rewards and loyalty points
Referral / Affiliate CenterCheck referral and invitation records from your phone
Multiple tiers and automatic commissions
07
Rewards Store
Check In · Redeem · Return
The built-in rewards store connects viewing, shopping and redemption. Customers earn points by watching, interacting and purchasing, and exchange them for products, coupons and member benefits.
Purchase Reward PointsAutomatically earn points on purchases
Issue points live during a broadcast
Redeem points and vouchers for selected store products
Loyalty rewards that encourage retention
08
Independent Subaccounts
Separate Settlement · Isolated Data
Each subaccount can have its own settlement, domain and mini program, with independently managed data. Serve multiple brands, regional agents and franchisees from one platform.
Independent settlementSeparate accounts and statements
Dedicated Domain & Mini ProgramCustomers see your own brand
Isolated business dataMembers, orders and broadcasts remain separate
Central AdministrationData is isolated between subaccounts
Independent subaccounts for business operations
09
Community Analytics
Viewers · Profiles · Retention
Measure audience activity with live viewer counts, viewing duration and referral sources. Use customer profiles and retention tools to improve engagement.
Monitor viewer counts, viewing time and invitations in real time
Audience Source AnalyticsReferral information and source-tag reports
Customer Profile TagsTag customers by purchase frequency and engagement preferences
Track retention alerts and re-engagement results
Synchronized data across channels
10
Content & Interaction Protection
Recording Protection · Watermarks · Blocklists
Protect your broadcast content and keep interactions manageable with content security and moderation tools.
Dynamic WatermarksMoving user-ID watermarks help trace unauthorized copies
Stream Encryption & Real-Time AuthorizationProtect playback and limit account sharing
Recording DetectionBlock playback when supported recording or screenshot activity is detected
Keyword filters, members-only access, muting and account/IP blocks
Three layers of protection with traceable watermarks
11
Payments
Multiple Channels · Rotation · Merchant Approval
Support WeChat Pay, Alipay, bank and credit cards through payment providers, with configurable rates, T+0/T+1 settlement and transaction risk controls.
Merchant Account IntegrationOrder and pay directly in the livestream
Payment-Provider Approval SupportAssistance with remote payments, business categories, limits and provider reviews
Rotating PaymentsSequential, threshold-based or random merchant account switching
Payment OptimizationStreamlined processing and settlement
High-volume payment processing per broadcast
12
Account Protection
Complaint Handling · Compliance
Built-in viewer complaints and payment-complaint synchronization connect issues with transaction data, helping merchants locate problems, manage after-sales service and reduce operational risk.
Viewer Complaint ChannelReport content or product-service issues in real time
Payment Complaint SynchronizationConnect complaints with orders and payments
Proactive Complaint ManagementCommitment to compliant operations
Complaint management for stable livestream operations
One platform for your livestreaming growth journey
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