Guankeyun · Private Livestreaming SaaS

Keep customers
in your community

Live broadcasts, recordings and scheduled video premieres, with commerce, payments, affiliates, stores, analytics and security in one platform. Subscribe, configure and start streaming—as soon as the day you sign up.

Guankeyun livestreaming feature map Twelve livestreaming capabilities on connected isometric platforms. Decorative animation, not live business data. Live Broadcast M01 Recorded Replay M02 Scheduled Premiere M03 Live Commerce M04 Payments M05 Affiliates M06 Store Network M07 Analytics M08 Content Security M09 Multi-device M10 Engagement M11 Subaccounts M12 GUANKEYUN / FEATURE NETWORKFEATURE VISUALIZATION
Session Sales
¥864,000
New Community Members
1,203
3,000+
Brands, organizations and community teams
500,000+
Livestreams hosted
¥10 million
Payment capacity per session
Why private domain

Going live is easy. Keeping customers takes more.

If these challenges sound familiar, build a livestreaming platform for your own customer community.

笔记本屏幕中的观客云营销工具界面

Rising acquisition costs

Lead costs keep rising. When paid advertising stops, so do new orders.

Customers stay on other platforms

Each broadcast builds someone else's audience. Repeat sales require more paid traffic.

Account and payment disruptions

Content violations and payment reviews can disrupt an entire campaign.

Paid content gets copied

Courses and business materials can be recorded and resold without authorization.

Order surges overwhelm operations

Manual order exports and shipping updates lead to errors and customer complaints.

Multi-brand accounting is difficult

Mixed account data makes sales reporting and commission reconciliation a manual task.

Core capabilities

One platform for the entire livestreaming journey

Broadcast, interact, sell, analyze and manage commissions in one place, with fewer tools and suppliers to coordinate.

Three broadcast modes

Switch between live broadcasts, recordings and scheduled premieres. Schedule prerecorded videos for recurring and unattended sessions.

Scan to go live

Start streaming from your phone without an app download. Manage products, coupons, flash sales and orders while you broadcast.

Desktop streaming with OBS

Switch between up to eight sources, including cameras, windows and slides, with noise reduction, audio mixing and background effects.

Co-hosting and interaction

Host one-to-one or group sessions, manage guest permissions and microphones, and adapt video quality automatically.

Livestream reminders

Mini-program subscribers receive WeChat notifications with direct access to your livestream.

H5 / Mini Program / App

One account across all three channels, with synchronized data and convenient access for customers.

Livestream Store

Let viewers shop while watching. Order notifications and stock updates help you manage sales in real time.

Payments

Connect WeChat Pay, Alipay and bank cards. Rotate merchant accounts sequentially, randomly or when a threshold is reached.

Merchant account support

Assistance with payment-provider merchant approval for remote payments, category requirements and higher transaction limits.

Paid Content

Offer text, audio, video and course series with paid access, quizzes, playback controls and learning analytics.

Orders & Fulfillment

Filter orders by broadcast or payment status and import tracking numbers in bulk from Excel.

External store links

Link viewers to your mini-program store, H5 pages, Pinduoduo, Taobao, JD or WeChat stores.

Interactive Marketing

Digital rewards, prize draws, gifts and scheduled comments encourage interaction and longer viewing.

Rewards Store

Reward viewing and purchases with points redeemable for coupons, gifts, member benefits and flash-sale access.

Community Stores

Assign online orders to stores and redeem vouchers or pickup codes by scanning in store.

Affiliate Marketing

Two-tier referrals link customers and calculate commissions automatically, with regional agents and invitation leaderboards.

Community Analytics

Track viewers, traffic sources and viewing duration, with customer profiles and retention insights.

Live Dashboard

View sales, inventory, comments and referral rankings on a dashboard that updates automatically.

Recording & Screenshot Protection

Detect supported screen recording and screenshot activity and block playback when identified.

Traceable watermarks

Overlay moving user IDs and phone-number watermarks to help trace unauthorized copies.

Stream encryption

Encrypted streams and real-time authorization protect playback and limit account sharing.

Keyword filtering

Configure restricted words to block or hide matching messages and trigger moderation alerts.

Members-only viewing

Restrict access to group members for private broadcasts, member events and internal presentations.

Complaint management

Connect complaints with payment and order information to locate issues and respond promptly.

Broadcast

Live, recorded or scheduled—stream your way

One solution for everyday broadcasts, repeated training and scheduled sessions.

  • Scan to go live, with no app download required
  • OBS streaming, with eight sources and quick switching between slides and demo windows
  • Add products, issue coupons, run flash sales and check orders while live
  • Co-hosting, live comments and gifts keep viewers engaged
See How to Go Live from Your Phone
Broadcast Modes · Admin SettingsLive
Online Viewers
2,846
Session Sales
864,000
Orders
1,572
Average Viewing
18 min
Live · Scan to stream from a phoneIn progress
Recording · Automatic cloud captureReplay ready
Premiere · Scheduled for 22:00Scheduled
Payment

From order to payment in one smooth flow

Viewers can place orders and pay directly in the livestream, with fewer steps between browsing and checkout.

  • Shop while watching: real-time order notifications and inventory updates
  • Reliable payment processing: sequential, random or threshold-based merchant account switching
  • Merchant account support: assistance with limits, remote payments and payment-provider reviews
  • Flexible settlement: T+0 or T+1 settlement to personal or business bank accounts
  • Efficient fulfillment: bulk Excel imports automatically match tracking numbers to orders

Example: a food retailer entered tracking information for 500 orders in 10 minutes

Explore Payments & Settlement
Transaction Dashboard · LiveUpdates every 5 seconds
Today's Payments
¥3.86 million
Payment Success Rate
99.2%
Awaiting Shipment
428
Channel Status
Normal
Channel A · WeChat PayRotating
Channel B · AlipayStandby
Channel C · Bank CardsStandby
Today's Settlement · Automatic T+1 transferReceived
Security

Protect your content and keep operations stable

Guankeyun operates in compliance with applicable requirements and does not accept gambling or fraudulent business categories.

Traceable watermarks

Overlay user IDs, nicknames or phone numbers as moving watermarks, with adjustable transparency to preserve the viewing experience.

Automatic recording protection

Detect supported phone and desktop recording software and block playback when recording is identified.

Stream encryption

Stream encryption and real-time authorization protect video throughout transmission and playback.

Keywords & blocklists

Filter restricted words and moderate users through muting, account blocks and IP blocks.

Members-only viewing

Limit broadcasts to group members to protect private content and strengthen your customer community.

Proactive complaint handling

Link viewer complaints with payment and transaction data so your team can locate and resolve order issues.

No gambling or fraudulent businesses Your customer data belongs to you Ongoing service and support
Unique ability

Independent accounts for multiple businesses

Operate several brands or provide access to agents and franchisees, creating another revenue stream.

Independent settlement

Separate accounts and statements for each business simplify payment reconciliation.

Custom domains & mini programs

Customers see your brand, with an experience you control.

Isolated business data

Members, orders and broadcasts are separated, with clear permissions for each team.

Subaccount Management · Data Isolation
Brand Flagship StoreDedicated domain and mini program
Independent settlement
Account GroupsIndependent data and orders
Independent settlement
Franchise StoresSeparate stores and redemption
Independent settlement
Central administration, with data separated between subaccounts
Store solution

Bring livestream viewers into your stores

Assign online orders to stores and scan vouchers at checkout, connecting online sales with in-store service.

Store Livestream · Vouchers1,286 viewers
¥50Store Voucher
Valid on orders over ¥199
Scan in store · Redeem in 3 seconds
Claimed1,286
Redeemed943
Claim online · Redeem in store · Synchronized data

Store self-registration

Members can apply to open a store from their phones, with staff accounts and permission controls.

Automatic order assignment

Bind customers to a store before checkout to attribute orders, sales and commissions clearly.

One-scan redemption

Redeem multiple items at once or choose specific items for partial redemption.

Store vouchers

Issue vouchers during broadcasts and track claims and in-store redemption in real time.

Redemption CodesEnter a code from a livestream to claim products or benefits
Reward CodesIssue digital rewards during broadcasts to attract and engage customers
Viewing-Time CodesRedeem course or membership viewing time as needed
Pickup CodesScan in store to collect items, with partial redemption supported
Points CodesScan to collect loyalty points and build member engagement
Discuss Store Livestreaming
Solutions

A livestreaming approach for your business

Industry-specific solutions help you find an approach that fits your customers and operations.

Illustration of chain retail livestreaming

Chain Retail

Store broadcasts, in-store redemption and automatic sales attribution, with central management.

Store traffic · Voucher redemption · Regional salesExplore Retail
Illustration of paid courses and training

Paid Content / Training

Course series, paid access, recording protection and learning controls, with completion tracking.

Content protection · Completion · Repeat salesExplore Training
Illustration of community group buying

Community Commerce

Two-tier affiliates, loyalty points and invitation rankings, with automatic commission calculation.

Referrals · Commissions · RetentionExplore Commerce
Illustration of partner recruitment and internal training

Partner Recruitment / Internal Training

Private group broadcasts, paid access and replays help protect internal content.

Private content · Authorized access · Learning dataExplore Enterprise
Cases

See how businesses use the platform

Explore implementation examples by industry and find one close to your business.

Bakery Chain · 46 Stores

Weekend livestream vouchers achieved a 62% in-store redemption rate

Claim vouchers online, redeem in store, and monitor activity from the dashboard.

Modules:Community Stores · Vouchers · Livestream Store
Vocational Training Provider

Paid-course completion increased from 41% to 78%

Playback controls, quizzes and viewing-time reports support learning management.

Modules:Paid Content · Learning Controls · Content Protection
Community Commerce Platform

1,200+ new affiliates in one session; referrals generated 47% of orders

Automatic referral links and commissions, with invitation leaderboards to encourage participation.

Modules:Affiliates · Rewards Store · Live Dashboard
Regional Agency

18 independent subaccounts created a new revenue stream

Each account has separate settlement, its own domain and mini program, and isolated data.

Modules:Subaccounts · Payments · Community Analytics
Service

Sign up and start streaming—as soon as today

Illustration of service-account H5
1h

Service Account H5

Launch in as little as 1 hour; watch and stream inside WeChat

Illustration of WeChat mini program
3h

WeChat Mini Program

Launch a branded mini-program livestream store in as little as 3 hours

Illustration of mobile app
6h

Mobile App

Launch a dedicated branded app in as little as 6 hours

Get started

See a demo before you decide

Leave your contact details. A consultant will arrange a 30-minute online demonstration tailored to your business.

  • An explanation tailored to your industry and use case
  • A complete demonstration of admin, host and viewer interfaces
  • Relevant implementation examples and practical guidance
  • 24/7 technical support and assistance with your first broadcast
Livestreaming illustration with a host, coupons, orders and analytics
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